Tag: internet marketing toronto

Choosing the right Internet Advertising Network for your business

Internet Advertising has revolutionized the way we market our business in the last 10-15 years.  As Advertising traditionally reserved for companies with a large advertising budget.  Whom could afford the high cost of distribution for Media on TV, Radio, Billboards, Signage and Print.  Yet year over year, statistics have demonstrated that advertising budgets are shifting […]

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Integrating E Commerce Solutions for your website

E commerce was supposed to change the world.  In the infant days of the DOT.COM Revolution(early 2000s) Brick and Mortar stores were said to be a thing of the past.  Whereas E commerce stores were thought to be more efficient with lower overhead cost. And we all know what happened to the DOT.COM bubble when […]

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Web design simple and clean….that’s hot.

Web design is like fashion, we all have our own personal taste.  And what was in yesterday, isn’t so hot today.  As the Internet world also goes through its own fashion trends. Pre-1992 era, the Internet was not known to the general public, and text was all the rage.  As the graphical layouts with the […]

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3 reasons why WordPress is the best Content Management System (CMS)

WordPress is fast becoming one of the most popular CMS’s (Content Management Systems) of today. For those of you who are not familiar with the terminology, the question may arise what exactely is a CMS? Static websites are becoming less prevelant in the Internet World today. A CMS system allows the general user with little […]

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Internet Marketing Simplified

Presented at Toronto Marketing Power Networking meeting May 2010 After 23 consecutive appearances, Pepsi Cola opted out of the 2010 Superbowl and instead invested its ad budget in Social Media Marketing. This is yet another sign that internet promotion has, and will continue to overtake traditional Marketing channels. Topics such as Internet Advertising and Search […]

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Converting Website Traffic into Customers

One of the greatest challenges in today’s business world is maintaining the attention of prospective consumers. With the variety of companies to choose from, it’s easy for the consumer to be enticed by your competitor. The age of the Internet has not helped with our decreasing attention span. Bringing about a new level of laziness. […]

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Successful implementation of SEO content

Content creation for websites can be a challenge task.  In the Internet world, a number of considerations need to be made when deciding upon the writing style for your website.  One of the biggest challenges today is addressing web writing from an SEO (Search Engine Optimization) and Marketing perspective.  As the two are often classed […]

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PPC Internet Advertising Versus Search Engine Optimization

If you are a business owner or marketing manager, there often comes a time where you need to re-assess the marketing budget for the company.  In that process, this often requires a decision to choose how to best promote and build traffic to your website.  The two most popular methods of Internet promotion today are […]

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