Presented at Toronto Marketing Power Networking meeting May 2010
After 23 consecutive appearances, Pepsi Cola opted out of the 2010 Superbowl and instead invested its ad budget in Social Media Marketing. This is yet another sign that internet promotion has, and will continue to overtake traditional Marketing channels. Topics such as Internet Advertising and Search Engine Optimization are higher on the priority lists of entrepreneurs and business managers than ever. But what do these terms really mean? And how can you apply these tactics without breaking the bank? In a no nonsense, plain English approach, a logical and intelligent approach to the Internet Marketing will be demystified.
In this presentation the following topics will be discussed :
1) The strengths and weakness of the two major Internet Marketing Methods: Pay per Click and Search Engine Optimization
2) How Pay Per click and Search Engine Optimization work.
3) How you can engage in Pay Per Click and Search Engine Optimization through your own efforts.